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Case Study Category: Personalization

Qubo World

qubo world

Qubo World

Qubo World case study explores the migration and optimization of the QuboWorld e-commerce platform, which specializes in Home, Auto, and Lifestyle categories. The project involved upgrading from Magento 2.2 to the latest version of Magento 2.4, addressing deprecated PHP issues, updating jQuery, and implementing various enhancements to improve functionality and performance. Key achievements include dynamic generation of Shiprocket tokens, CDN URL management, and resolving CSP issues.

quboworld_banner

About Project

QuboWorld is a leading online retailer offering a wide range of products across Home, Auto, and Lifestyle categories. The project aimed to upgrade the platform to the latest version of Magento 2.4 to leverage advanced features, improve performance, and enhance security. The migration involved addressing deprecated PHP issues, updating jQuery, and implementing several key functionalities to ensure a seamless user experience and efficient backend operations.

Sports and Electronics

Business

India

Location

Business Goal

“Qubo World aims to lead smart living in India with AI-powered home and auto devices. Its goals include enhancing user experience, ensuring product scalability, and expanding its smart product range. With a focus on innovation and data security, it supports the ‘Make in India’ initiative”.

Project Highlights

  • Dynamic Shiprocket Token Generation
  • CDN URL Management
  • Admin Activity Tracking
  • Checkout Optimization
  • Module Integrations

Elevated the UI/UX

Qubo World features an elevated UI/UX with a clean, intuitive interface that ensures seamless device control and smart home management. The user-friendly design enhances navigation, simplifies setup, and delivers a smooth, connected experience across all devices.

Key Challenges

Deprecated PHP Issues

Addressing deprecated PHP functions and issues post-migration.

jQuery Updates

Ensuring compatibility and functionality with updated jQuery versions.

Dynamic Token Generation

Implementing secure and dynamic generation of Shiprocket tokens.

CDN URL Management

Developing a system for dynamic CDN URL generation for different environments.

Our Solutions

Qubo World offers smart living solutions with a focus on security, convenience, and automation. Its ecosystem includes AI-powered cameras, smart locks, home automation devices, and safety sensors—all designed for modern Indian households. These solutions work together to deliver a seamless, connected lifestyle.

camera

Smart Security Solutions

Qubo provides AI-powered security devices like indoor and outdoor cameras with features such as 24/7 HD monitoring, night vision, and two-way audio. The Qubo Shield system integrates cameras, sensors, and alarms, all controllable via a single app, ensuring comprehensive home protection.

Smart Access & Entry Management

Qubo’s smart door locks offer multiple access methods, including fingerprint, PIN, Bluetooth, and mechanical keys, allowing remote control and monitoring. The InstaView Video Doorbell Pro provides 2K video, two-way audio, and seamless integration with the Qubo Home Tab, enhancing entryway security.

smart access
detection

Home Automation & Energy Control

Qubo’s smart plugs and bulbs enable remote control of appliances and lighting, supporting voice commands via Alexa and Google Assistant. These devices help automate routines, reduce energy consumption, and enhance convenience.

Safety Sensors & Monitoring

Qubo offers smart sensors for doors/windows, gas leaks, and smoke detection, providing real-time alerts and integrating with other Qubo devices for a comprehensive safety network. These sensors are easy to install and operate, ensuring timely notifications to prevent potential hazards.

Safety Sensors

Our Approach

Qubo World’s approach combines innovation, user-centric design, and advanced AI technology to create smart, secure, and intuitive solutions. It emphasizes seamless integration, data privacy, and the ‘Make in India’ initiative to deliver reliable products tailored for Indian lifestyles.

Requirement Analysis

Conducted a thorough analysis of the existing platform to identify pain points and areas for improvement.

Technical Planning

Developed a detailed technical plan for the migration and integration process.

Deployment and Monitoring

Deployed updates to the live environment and monitored post-deployment to address any issues promptly.

User Training

Provided training sessions for the QuboWorld team to ensure they were comfortable with the new features and functionalities.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Magento 2

CMS Technologies

Adobe Commerce

Programming Languages

Javascript

Programming Languages

PHP

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

GraphQl

Key Result

Increased Conversion Rate

Achieved a 20% increase in conversion rates within the first six months post-launch.

Enhanced Security

Resolved all CSP issues, ensuring a secure browsing experience for users.

Streamlined Shipping Management

Dynamic Shiprocket token generation improved shipping management efficiency by 40%.

Admin Activity Tracking

Improved admin monitoring and management, leading to better operational efficiency.

What Our Client Says

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KuberBox

kuberbox

Kuber Box

KuberBox case study explores the development and optimization of the KuberBox e-commerce platform, a B2C jewellery store built on Magento 2.4 with Elasticsearch 7.1. The project aimed to enhance user experience, streamline operations, and improve overall site performance. Key achievements include automating shipping processes, optimizing CMS content, enhancing API functionality, and resolving product filter issues.

kuberbox_banner


About Project

KuberBox is a premier online destination for jewelry lovers in India, offering a curated selection of top domestic and international brands. The platform ensures secure transactions, reliable delivery, and dedicated customer support for selection and care. Serving both casual shoppers and connoisseurs, KuberBox makes exquisite, high-quality jewelry accessible nationwide.

Jewellery Brand

Business

India

Location

Business Goal

“KuberBox aims to enhance user experience through improved navigation, faster performance, and smarter search functionality. The platform focuses on streamlining operations with automation, boosting conversion rates through optimization, and ensuring scalability for growing traffic. Key goals also include strengthening SEO for better visibility and implementing retention features to encourage repeat purchases and build customer loyalty.”.

Project Highlights

  • Automated Shipping
  • CMS Optimization
  • API Enhancements
  • Filter Optimization
  • SEO Improvements
  • Mobile Responsiveness

Elevated the UI/UX

KuberBox’s UI/UX was elevated with a sleek, modern design, improved navigation, and mobile-first responsiveness, creating a more intuitive and seamless shopping experience for users across all devices.

Key Challenges

Manual Shipping Processes

Time-consuming and error-prone manual shipping label generation.

CMS Content Management

Cumbersome and manual CMS content updates.

API Limitations

Existing API did not support the passing of additional data required for webhooks.

Data Migration

Ensuring data integrity and minimal downtime during migration to Magento 2.4.

Our Solutions

We enhanced KuberBox by streamlining backend operations, improving content management, and optimizing search and filtering capabilities. Key upgrades included automated shipping processes, enhanced API functionality, and Elasticsearch integration. The platform was also fully optimized for mobile, ensuring a fast and seamless user experience across all devices.

shipping

Automated Shipping Generation

Implemented cron jobs to automatically generate shipping labels once orders are confirmed, reducing manual effort and delays.
Integrated with leading logistics APIs to ensure real-time syncing of order status.
Automated order tracking updates for customers via email and SMS.
Minimized human errors and improved dispatch accuracy.
Enhanced warehouse efficiency with real-time order batching and printing.
Supported bulk shipping label generation for large-scale operations.

CMS Content Optimization

Revamped the CMS to allow easier updates to banners, product descriptions, and landing pages without developer intervention.
Enabled scheduling of content changes for campaigns and festive promotions.
Added rich text support, media embedding, and preview functionality.
Improved UI for non-technical team members to manage content confidently.
Implemented version control and rollback features for content safety.
Streamlined blog and SEO content publishing within the CMS itself.

cms

Api

Enhanced API Functionality

Extended the API to pass additional customer and product data required for analytics and third-party integrations.
Enabled seamless syncing with CRM and ERP systems via secure endpoints.
Added error handling and logging mechanisms for better debugging.
Improved webhook structure for real-time updates across platforms.
Supported faster load times through optimized response payloads.
Ensured backward compatibility to prevent disruption to existing integrations.

Filter Optimization

Rewrote filter query logic to reduce database load and increase listing page speed.
Introduced lazy loading and cache layers for high-traffic categories.
Added multi-select filters for better product discovery.
Optimized filters to adapt dynamically based on selected categories or inventory.
Enhanced user experience by showing applied filters clearly and allowing quick reset.
Achieved a noticeable drop in bounce rates on filtered category pages.

Filter

Our Approach

Our approach for KuberBox focused on enhancing performance, automating operations, and improving the overall user experience. We prioritized mobile responsiveness, streamlined backend processes, and implemented scalable solutions to support future growth while ensuring a smooth and engaging shopping journey for customers.

Requirement Analysis

Conducted a thorough analysis of the existing platform to identify pain points.

Technical Planning

Developed a detailed technical plan for migration and integration.

User Training

Provided training sessions for the KuberBox team.

Continuous Improvement

Established a feedback loop for continuous improvement.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Magento 2

CMS Technologies

Adobe Commerce

Programming Languages

Javascript

Programming Languages

PHP

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

GraphQl

Key Result

Faster Order Processing

Automated shipping reduced manual effort and improved dispatch speed by 30%.

Improved Search Experience

Elasticsearch integration delivered quicker, more accurate product results.

Enhanced Mobile Usability

Mobile optimization led to a 25% increase in mobile conversions.

Efficient Content Management

Upgraded CMS enabled non-tech teams to manage and schedule content with ease.

What Our Client Says

Ready To Redefine Digital Experience?
No matter your region, our specialists provide
tailored strategies
to elevate your digital presence.
Let’s Talk

Art Lounge

artlounge

Art Lounge

ArtLounge is a premium art supply store based in the art district of Mumbai, offering products from iconic brands such as Pebeo, Winsor & Newton, Koh-I-Noor Hardtmuth, and many others. With a physical store and a digital presence powered by Magento 2, ArtLounge also hosts workshops and art classes to foster creativity in the community. This project focused on upgrading and optimizing the digital platform for better performance, user experience, and scalability.

artbanner


About Project

The ArtLounge Magento 2 project focused on upgrading core architecture, improving performance, and enhancing the shopping experience with streamlined navigation, faster checkout, and mobile responsiveness. We integrated third-party solutions like Razorpay and Meta Pixel, updated legacy modules, and replaced them with custom solutions for better maintainability. The team worked closely with ArtLounge stakeholders to align digital enhancements with their creative and business goals.

Art & Stationery

Business

India

Location

Business Goal

“The project’s business goals were to improve website performance and security,
modernize the tech stack for long-term scalability, and enhance the overall
shopping experience. It aimed to boost conversion rates through a faster
checkout process and better marketing insights, while ensuring a seamless
experience across both web and mobile platforms”.

Project Highlights

  • PHP version upgrade to 8.2
  • Magento version upgrade from 2.3.4 to 2.4.7-p1
  • Integration of Razorpay
  • Meta Pixel integration
  • MySQL version upgrade
  • UI/UX redesign

Elevated the UI/UX

The ArtLounge redesign, based on Figma mockups, introduced a clean, mobile-first layout with features like QuickCart, improved filters, and high-resolution product pages. A new workshop booking interface and interactive contact widgets enhanced usability and support. Accessibility upgrades ensured a smooth experience for all users across devices.

Key Challenges

Legacy Code Refactoring

Refactored outdated PHP code to align with modern standards while preserving existing functionalities.

Module Compatibility

Ensured all third-party modules were fully compatible with Magento 2.4.7-p1 and PHP 8.2.

Zero-Downtime Data Migration

Migrated and synced customer and order data without affecting site availability.

Seamless Integration

Smoothly integrated new payment gateways and analytics tools without disrupting operations.

Our Solutions

We modernized ArtLounge’s platform with a responsive UI,
optimized backend, and seamless third-party integrations. Custom solutions
ensured performance, scalability, and a refined user experience across all devices.

Modern UI/UX Redesign

Modern UI/UX Redesign

Implemented a clean, Figma-based layout tailored to ArtLounge’s artistic identity, with improved visual hierarchy and branding consistency. Designed intuitive navigation, optimized layouts for all screen sizes, and enhanced accessibility with better contrast, font sizes, and interactive elements.

Backend Optimization

Refactored legacy PHP code for maintainability and performance, upgraded to Magento 2.4.7-p1 with PHP 8.2, and fine-tuned server configurations. This resulted in faster page loads, reduced downtime, and improved overall stability of the platform.

Backend Optimization

Seamless Integrations

Seamless Integrations

Integrated Razorpay for secure payments, Meta Pixel for tracking user behavior, and WhatsApp Business API for real-time communication. All third-party modules were tested for compatibility, ensuring smooth performance without disrupting existing features.

Enhanced Shopping Experience

Launched QuickCart for faster checkout in just 2–3 clicks, added smart filters for easier product discovery, and enriched product pages with high-res images, material details, and artist badges. Also included a calendar-based workshop booking interface to support events and classes.

Enhanced Shopping Experience

Our Approach

Our approach focused on blending performance-driven development with a refined artistic design, aligned with ArtLounge’s brand vision. We prioritized scalability, seamless user experience, and deep stakeholder collaboration throughout the project.

System Audit

Reviewed existing code and dependencies to identify upgrade needs.

Staged Deployment

Used phased rollouts to prevent service disruption.

Agile Development

Conducted sprints with regular demos and feedback.

Testing & UI Mapping

Ran thorough tests and aligned UI with Figma designs.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Magento 2

CMS Technologies

Adobe Commerce

Programming Languages

Javascript

Programming Languages

PHP

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

GraphQl

Key Result

Faster Load Times

Achieved a 40% improvement in page speed across devices.

Higher Conversion Rate

QuickCart and UI upgrades led to a noticeable boost in completed checkouts.

Improved Mobile Experience

Mobile optimization resulted in increased engagement and lower bounce rates.

Seamless Integrations

All third-party tools functioned smoothly, enhancing payments, analytics, and support.

What Our Client Says

Ready To Redefine Digital Experience?
No matter your region, our specialists provide
tailored strategies
to elevate your digital presence.
Let’s Talk