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Case Study Category: All Solution

Art Lounge

artlounge

Art Lounge

ArtLounge is a premium art supply store based in the art district of Mumbai, offering products from iconic brands such as Pebeo, Winsor & Newton, Koh-I-Noor Hardtmuth, and many others. With a physical store and a digital presence powered by Magento 2, ArtLounge also hosts workshops and art classes to foster creativity in the community. This project focused on upgrading and optimizing the digital platform for better performance, user experience, and scalability.

artbanner

About Project

The ArtLounge Magento 2 project focused on upgrading core architecture, improving performance, and enhancing the shopping experience with streamlined navigation, faster checkout, and mobile responsiveness. We integrated third-party solutions like Razorpay and Meta Pixel, updated legacy modules, and replaced them with custom solutions for better maintainability. The team worked closely with ArtLounge stakeholders to align digital enhancements with their creative and business goals.

Art & Stationery

Business

India

Location

Business Goal

“The project’s business goals were to improve website performance and security, modernize the tech stack for long-term scalability, and enhance the overall shopping experience. It aimed to boost conversion rates through a faster checkout process and better marketing insights, while ensuring a seamless experience across both web and mobile platforms”.

Project Highlights

  • PHP version upgrade to 8.2
  • Magento version upgrade from 2.3.4 to 2.4.7-p1
  • Integration of Razorpay
  • Meta Pixel integration
  • MySQL version upgrade
  • UI/UX redesign

Elevated the UI/UX

The ArtLounge redesign, based on Figma mockups, introduced a clean, mobile-first layout with features like QuickCart, improved filters, and high-resolution product pages. A new workshop booking interface and interactive contact widgets enhanced usability and support. Accessibility upgrades ensured a smooth experience for all users across devices.

Key Challenges

Legacy Code Refactoring

Refactored outdated PHP code to align with modern standards while preserving existing functionalities.

Module Compatibility

Ensured all third-party modules were fully compatible with Magento 2.4.7-p1 and PHP 8.2.

Zero-Downtime Data Migration

Migrated and synced customer and order data without affecting site availability.

Seamless Integration

Smoothly integrated new payment gateways and analytics tools without disrupting operations.

Our Solutions

We modernized ArtLounge’s platform with a responsive UI, optimized backend, and seamless third-party integrations. Custom solutions ensured performance, scalability, and a refined user experience across all devices.

Modern UI/UX Redesign

Modern UI/UX Redesign

Implemented a clean, Figma-based layout tailored to ArtLounge’s artistic identity, with improved visual hierarchy and branding consistency. Designed intuitive navigation, optimized layouts for all screen sizes, and enhanced accessibility with better contrast, font sizes, and interactive elements.

Backend Optimization

Refactored legacy PHP code for maintainability and performance, upgraded to Magento 2.4.7-p1 with PHP 8.2, and fine-tuned server configurations. This resulted in faster page loads, reduced downtime, and improved overall stability of the platform.

Backend Optimization
Seamless Integrations

Seamless Integrations

Integrated Razorpay for secure payments, Meta Pixel for tracking user behavior, and WhatsApp Business API for real-time communication. All third-party modules were tested for compatibility, ensuring smooth performance without disrupting existing features.

Enhanced Shopping Experience

Launched QuickCart for faster checkout in just 2–3 clicks, added smart filters for easier product discovery, and enriched product pages with high-res images, material details, and artist badges. Also included a calendar-based workshop booking interface to support events and classes.

Enhanced Shopping Experience

Our Approach

Our approach focused on blending performance-driven development with a refined artistic design, aligned with ArtLounge’s brand vision. We prioritized scalability, seamless user experience, and deep stakeholder collaboration throughout the project.

System Audit

Reviewed existing code and dependencies to identify upgrade needs.

Staged Deployment

Used phased rollouts to prevent service disruption.

Agile Development

Conducted sprints with regular demos and feedback.

Testing & UI Mapping

Ran thorough tests and aligned UI with Figma designs.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Magento 2

CMS Technologies

Adobe Commerce

Programming Languages

Javascript

Programming Languages

PHP

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

GraphQl

Key Result

Faster Load Times

Achieved a 40% improvement in page speed across devices.

Higher Conversion Rate

QuickCart and UI upgrades led to a noticeable boost in completed checkouts.

Improved Mobile Experience

Mobile optimization resulted in increased engagement and lower bounce rates.

Seamless Integrations

All third-party tools functioned smoothly, enhancing payments, analytics, and support.

What Our Client Says

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One Mile

onemile

One Mile

One Mile India is a contemporary fashion brand offering stylish, comfortable, and high-quality apparel for the modern consumer. The project involved migrating the entire eCommerce store from a legacy framework to Shopify, customizing a premium theme, and enhancing the user experience through thoughtful design and functional third-party integrations.

onemilebanner


About Project

Onemile India is a growing apparel brand known for its versatile and fashion-forward clothing. With a rising customer base and the need for a more reliable and scalable eCommerce solution, the brand sought to move its online store to a more robust and manageable platform. The focus was to provide a seamless and visually compelling experience to its fashion-savvy audience while making backend operations more streamlined.

Fashion & Apparel Brand

Business

India

Location

Business Goal

“OneMile aims to build a robust, scalable online fashion store that delivers a smooth and mobile-first user experience. The brand focuses on maintaining visual consistency and trust through fresh design, reviews, and helpful tools like size guides. It also seeks to streamline operations in product, inventory, and customer management for greater efficiency”.

Project Highlights

  • Mobile-First Experience
  • Enhanced Product Discovery
  • Trust Elements
  • Operational Efficiency
  • Scalable Infrastructure

Elevated the UI/UX

OneMile features an elevated UI/UX with a clean, minimalist design that reflects its brand ethos. The interface is optimized for mobile, ensuring smooth navigation, fast load times, and an intuitive shopping experience. Every element is crafted to enhance user engagement and ease of use.

Key Challenges

Mobile Optimization

Ensuring a seamless and fast shopping experience across varied mobile devices and screen sizes.

Visual Consistency

Maintaining a uniform brand identity while introducing modern, engaging design elements.

Product & Inventory Management

Simplifying backend processes to handle product variants, stock updates, and order tracking efficiently.

Building Customer Trust

Integrating reviews, clear size guides, and secure checkout to boost confidence and conversions.

Our Solutions

Our solution for OneMile focused on creating a mobile-first, visually cohesive e-commerce platform tailored for modern fashion retail. We enhanced the UI/UX for smooth navigation, integrated trust-building elements like reviews and size guides, and streamlined backend operations for efficient inventory and order management.

Mobile-First Experience

Mobile-First Experience

We designed the platform with a responsive, mobile-first approach to ensure seamless navigation across all devices.
Fast load times and intuitive UI elements enhance the on-the-go shopping experience.
Optimized touch interactions improve usability and reduce drop-offs.
The design adapts fluidly to various screen sizes, maintaining visual integrity.

Brand-Centric Visual Design

A clean, minimalist design was implemented to reflect OneMile’s modern aesthetic.
We maintained visual consistency through typography, color schemes, and imagery.
Product pages were redesigned to highlight details with clarity and elegance.
A cohesive design language helped reinforce brand identity and professionalism.

Brand-Centric Visual Design

Enhanced Trust & Engagement Features

Enhanced Trust & Engagement Features

We integrated customer reviews and ratings to build social proof and trust.
Clear and interactive size guides assist users in making confident purchases.
Secure payment gateways and a simplified checkout process boost conversions.
Sticky carts, wishlist features, and nudges enhance engagement throughout the user journey.

Efficient Backend & Scalability

We streamlined inventory and order management with an easy-to-use admin dashboard.
Real-time stock syncing and variant control reduced manual workload.
Scalable architecture was set up to handle growth in traffic and product range.
Automated workflows improved operational efficiency and data accuracy.

Efficient Backend & Scalability

Our Approach

Qubo World’s approach combines innovation, user-centric design, and advanced AI technology to create smart, secure, and intuitive solutions. It emphasizes seamless integration, data privacy, and the ‘Make in India’ initiative to deliver reliable products tailored for Indian lifestyles.

Requirement Analysis

Gathered design expectations and identified feature needs from the existing site.

Planning & Roadmap

Defined a step-by-step migration and build strategy to ensure a smooth transition.

Third-Party App Integration

Installed and configured apps aligned with business needs.

Theme Customization

Modified the Shopify theme with Liquid and JavaScript for feature flexibility.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Shopify

Programming Languages

Javascript

Programming Languages

Liquid

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

Shopify

Key Result

Improved Mobile Engagement

Achieved a significant increase in mobile session duration and lower bounce rates.

Higher Conversion Rates

Enhanced UI/UX and trust elements led to a measurable rise in completed purchases.

Stronger Brand Perception

Consistent, modern design boosted customer confidence and brand recognition.

Streamlined Operations

Optimized backend systems reduced manual tasks and improved inventory accuracy.

What Our Client Says

Ready To Redefine Digital Experience?
No matter your region, our specialists provide
tailored strategies
to elevate your digital presence.
Let’s Talk