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Art Lounge

ArtLounge is a premium art supply store based in the art district of Mumbai, offering products from iconic brands such as Pebeo, Winsor & Newton, Koh-I-Noor Hardtmuth, and many others. With a physical store and a digital presence powered by Magento 2, ArtLounge also hosts workshops and art classes to foster creativity in the community. This project focused on upgrading and optimizing the digital platform for better performance, user experience, and scalability.

artlounge

Art Lounge

ArtLounge is a premium art supply store based in the art district of Mumbai, offering products from iconic brands such as Pebeo, Winsor & Newton, Koh-I-Noor Hardtmuth, and many others. With a physical store and a digital presence powered by Magento 2, ArtLounge also hosts workshops and art classes to foster creativity in the community. This project focused on upgrading and optimizing the digital platform for better performance, user experience, and scalability.

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About Project

The ArtLounge Magento 2 project focused on upgrading core architecture, improving performance, and enhancing the shopping experience with streamlined navigation, faster checkout, and mobile responsiveness. We integrated third-party solutions like Razorpay and Meta Pixel, updated legacy modules, and replaced them with custom solutions for better maintainability. The team worked closely with ArtLounge stakeholders to align digital enhancements with their creative and business goals.

Art & Stationery

Business

India

Location

Business Goal

“The project’s business goals were to improve website performance and security, modernize the tech stack for long-term scalability, and enhance the overall shopping experience. It aimed to boost conversion rates through a faster checkout process and better marketing insights, while ensuring a seamless experience across both web and mobile platforms”.

Project Highlights

  • PHP version upgrade to 8.2
  • Magento version upgrade from 2.3.4 to 2.4.7-p1
  • Integration of Razorpay
  • Meta Pixel integration
  • MySQL version upgrade
  • UI/UX redesign

Elevated the UI/UX

The ArtLounge redesign, based on Figma mockups, introduced a clean, mobile-first layout with features like QuickCart, improved filters, and high-resolution product pages. A new workshop booking interface and interactive contact widgets enhanced usability and support. Accessibility upgrades ensured a smooth experience for all users across devices.

Key Challenges

Legacy Code Refactoring

Refactored outdated PHP code to align with modern standards while preserving existing functionalities.

Module Compatibility

Ensured all third-party modules were fully compatible with Magento 2.4.7-p1 and PHP 8.2.

Zero-Downtime Data Migration

Migrated and synced customer and order data without affecting site availability.

Seamless Integration

Smoothly integrated new payment gateways and analytics tools without disrupting operations.

Our Solutions

We modernized ArtLounge’s platform with a responsive UI, optimized backend, and seamless third-party integrations. Custom solutions ensured performance, scalability, and a refined user experience across all devices.

Modern UI/UX Redesign

Modern UI/UX Redesign

Implemented a clean, Figma-based layout tailored to ArtLounge’s artistic identity, with improved visual hierarchy and branding consistency. Designed intuitive navigation, optimized layouts for all screen sizes, and enhanced accessibility with better contrast, font sizes, and interactive elements.

Backend Optimization

Refactored legacy PHP code for maintainability and performance, upgraded to Magento 2.4.7-p1 with PHP 8.2, and fine-tuned server configurations. This resulted in faster page loads, reduced downtime, and improved overall stability of the platform.

Backend Optimization
Seamless Integrations

Seamless Integrations

Integrated Razorpay for secure payments, Meta Pixel for tracking user behavior, and WhatsApp Business API for real-time communication. All third-party modules were tested for compatibility, ensuring smooth performance without disrupting existing features.

Enhanced Shopping Experience

Launched QuickCart for faster checkout in just 2–3 clicks, added smart filters for easier product discovery, and enriched product pages with high-res images, material details, and artist badges. Also included a calendar-based workshop booking interface to support events and classes.

Enhanced Shopping Experience

Our Approach

Our approach focused on blending performance-driven development with a refined artistic design, aligned with ArtLounge’s brand vision. We prioritized scalability, seamless user experience, and deep stakeholder collaboration throughout the project.

System Audit

Reviewed existing code and dependencies to identify upgrade needs.

Staged Deployment

Used phased rollouts to prevent service disruption.

Agile Development

Conducted sprints with regular demos and feedback.

Testing & UI Mapping

Ran thorough tests and aligned UI with Figma designs.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Magento

Programming Languages

Javascript

Programming Languages

PHP 8.2

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

MySQL

Key Result

Faster Load Times

Achieved a 40% improvement in page speed across devices.

Higher Conversion Rate

QuickCart and UI upgrades led to a noticeable boost in completed checkouts.

Improved Mobile Experience

Mobile optimization resulted in increased engagement and lower bounce rates.

Seamless Integrations

All third-party tools functioned smoothly, enhancing payments, analytics, and support.

What Our Client Says

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