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One Mile

One Mile India is a contemporary fashion brand offering stylish, comfortable, and high-quality apparel for the modern consumer. The project involved migrating the entire eCommerce store from a legacy framework to Shopify, customizing a premium theme, and enhancing the user experience through thoughtful design and functional third-party integrations.

onemile

One Mile

One Mile India is a contemporary fashion brand offering stylish, comfortable, and high-quality apparel for the modern consumer. The project involved migrating the entire eCommerce store from a legacy framework to Shopify, customizing a premium theme, and enhancing the user experience through thoughtful design and functional third-party integrations.

onemilebanner

About Project

Onemile India is a growing apparel brand known for its versatile and fashion-forward clothing. With a rising customer base and the need for a more reliable and scalable eCommerce solution, the brand sought to move its online store to a more robust and manageable platform. The focus was to provide a seamless and visually compelling experience to its fashion-savvy audience while making backend operations more streamlined.

Fashion & Apparel Brand

Business

India

Location

Business Goal

“OneMile aims to build a robust, scalable online fashion store that delivers a smooth and mobile-first user experience. The brand focuses on maintaining visual consistency and trust through fresh design, reviews, and helpful tools like size guides. It also seeks to streamline operations in product, inventory, and customer management for greater efficiency”.

Project Highlights

  • Mobile-First Experience
  • Enhanced Product Discovery
  • Trust Elements
  • Operational Efficiency
  • Scalable Infrastructure

Elevated the UI/UX

OneMile features an elevated UI/UX with a clean, minimalist design that reflects its brand ethos. The interface is optimized for mobile, ensuring smooth navigation, fast load times, and an intuitive shopping experience. Every element is crafted to enhance user engagement and ease of use.

Key Challenges

Mobile Optimization

Ensuring a seamless and fast shopping experience across varied mobile devices and screen sizes.

Visual Consistency

Maintaining a uniform brand identity while introducing modern, engaging design elements.

Product & Inventory Management

Simplifying backend processes to handle product variants, stock updates, and order tracking efficiently.

Building Customer Trust

Integrating reviews, clear size guides, and secure checkout to boost confidence and conversions.

Our Solutions

Our solution for OneMile focused on creating a mobile-first, visually cohesive e-commerce platform tailored for modern fashion retail. We enhanced the UI/UX for smooth navigation, integrated trust-building elements like reviews and size guides, and streamlined backend operations for efficient inventory and order management.

Mobile-First Experience

Mobile-First Experience

We designed the platform with a responsive, mobile-first approach to ensure seamless navigation across all devices. Fast load times and intuitive UI elements enhance the on-the-go shopping experience. Optimized touch interactions improve usability and reduce drop-offs. The design adapts fluidly to various screen sizes, maintaining visual integrity.

Brand-Centric Visual Design

A clean, minimalist design was implemented to reflect OneMile’s modern aesthetic. We maintained visual consistency through typography, color schemes, and imagery. Product pages were redesigned to highlight details with clarity and elegance. A cohesive design language helped reinforce brand identity and professionalism.

Brand-Centric Visual Design
Enhanced Trust & Engagement Features

Enhanced Trust & Engagement Features

We integrated customer reviews and ratings to build social proof and trust. Clear and interactive size guides assist users in making confident purchases. Secure payment gateways and a simplified checkout process boost conversions. Sticky carts, wishlist features, and nudges enhance engagement throughout the user journey.

Efficient Backend & Scalability

We streamlined inventory and order management with an easy-to-use admin dashboard. Real-time stock syncing and variant control reduced manual workload. Scalable architecture was set up to handle growth in traffic and product range. Automated workflows improved operational efficiency and data accuracy.

Efficient Backend & Scalability

Our Approach

Qubo World’s approach combines innovation, user-centric design, and advanced AI technology to create smart, secure, and intuitive solutions. It emphasizes seamless integration, data privacy, and the ‘Make in India’ initiative to deliver reliable products tailored for Indian lifestyles.

Requirement Analysis

Gathered design expectations and identified feature needs from the existing site.

Planning & Roadmap

Defined a step-by-step migration and build strategy to ensure a smooth transition.

Third-Party App Integration

Installed and configured apps aligned with business needs.

Theme Customization

Modified the Shopify theme with Liquid and JavaScript for feature flexibility.

Technology Stack

  • CMS
  • Programming Languages
  • Database
CMS Technologies

Shopify

Programming Languages

Javascript

Programming Languages

Liquid

Programming Languages

CSS 3

Programming Languages

HTML 5

Database Technologies

Shopify

Key Result

Improved Mobile Engagement

Achieved a significant increase in mobile session duration and lower bounce rates.

Higher Conversion Rates

Enhanced UI/UX and trust elements led to a measurable rise in completed purchases.

Stronger Brand Perception

Consistent, modern design boosted customer confidence and brand recognition.

Streamlined Operations

Optimized backend systems reduced manual tasks and improved inventory accuracy.

What Our Client Says

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